Unternehmenskauf als strategische Maßnahme

Compa­ny acqui­si­ti­on as a strate­gic measu­re - Part 1

Not only locus­ts buy compa­nies: There are good reasons for medium-sized entre­pre­neurs to invest strate­gi­cal­ly in a compa­ny purcha­se. In the first part of this artic­le, we explo­re the questi­on of why it now makes a lot of sense for entre­pre­neurs to invest strate­gi­cal­ly in buying companies. 

For some time now, we have been obser­ving trends that, taken alone, would be manageable for entre­pre­neurs, but taken together are highly explo­si­ve for entre­pre­neurs who rely exclu­si­ve­ly on organic growth with their companies. 

1. a megatrend: demogra­phic change

The figures of the Federal Statis­ti­cal Office speak a clear language: the persis­t­ent­ly low birth rates since the mid-1970s and the constant­ly incre­asing life expec­tancy have led to a drastic change in the size ratio between the genera­ti­ons. The propor­ti­on of people under 20 in the popula­ti­on fell from 28.4 to 18.2 percent between 1960 and 2011. In paral­lel, the propor­ti­on of people aged 60 and older rose from 17.4 to 26.6 percent.

In perspec­ti­ve, this develo­p­ment means the follo­wing ratios for the future: The propor­ti­on of people under 20 will decrease from 18.2 to 15.7 percent between 2011 and 2060, while the propor­ti­on of people aged 60 or older will increase from 26.6 to 39.2 percent. In this variant, the popula­ti­on will decrease from current­ly 81.8 to 70.1 milli­on by 2060. (Source: Federal Statis­ti­cal Office: www.destatis.de, online databa­se, 10th and 12th coordi­na­ted popula­ti­on projec­tions: Popula­ti­on of Germa­ny to 2050, Popula­ti­on of Germa­ny to 2060, licence: Creati­ve Commons by-nc-nd/3.0/en. Federal Agency for Civic Educa­ti­on, 2012, www.bpb.de)

This simply means that the number of people poten­ti­al­ly coming to work in compa­nies will conti­nue to fall and thus the oppor­tu­ni­ties to grow a compa­ny organi­cal­ly will steadi­ly decrease. In their studies, the DIHK and KfW have been pointing out for years that the shorta­ge of skilled workers is accom­pa­nied by a lack of quali­fied staff. Lack of entre­pre­neurs hin.

2. the econo­mic possi­bi­li­ties: Where to put the money?

The persis­t­ent­ly low interest rate level in the euro area is another driver of invest­ment pressu­re in compa­nies. Successful finan­cial products of the past are just that: The past. No one can yet say what long-term effects the interest rate policy in the euro area will have. Nevert­hel­ess, the run on real estate is a clear indica­tor of the changed invest­ment condi­ti­ons. Under the current condi­ti­ons, the purcha­se of a healt­hy compa­ny that is estab­lished in the market can be a sustain­ab­ly interes­t­ing and value-creating investment.

3. size, size, size: markets conti­nue to change towards integra­ted business models.

Custo­mers expect great­ness. The incre­asing comple­xi­ty of global markets and legal frame­works are forcing compa­nies to act. Limit­ed capaci­ties at diffe­rent levels make compa­nies enter into coope­ra­ti­ons and mergers. Custo­mers expect regio­nal proxi­mi­ty, services from a single source. The portal soluti­ons of the inter­net are creating ever higher expec­ta­ti­ons of conve­ni­ence among custo­mers and requi­re proces­sing logistics for indivi­du­al product suppli­ers that can rarely be managed by the compa­ny itself. The huge marke­ting budgets of the “big players” create a percep­ti­on for products and services that small and medium-sized enter­pri­ses can rarely genera­te for themsel­ves with their own resour­ces. This trend can hardly be overlooked.

4. the oppor­tu­ni­ty: sales offers galore

The KfWitel­stand­spa­nel 2015 clear­ly shows the topical­i­ty of this issue: Three years ago there were ?only? 530,000 small and medium-sized enter­pri­ses wanted to deal with business succes­si­on, over 620,000 compa­nies in Germa­ny will be looking for a suita­ble succes­sor in the next three years. The propor­ti­on of German family entre­pre­neurs looking for a soluti­on for their compa­ny has thus risen to 17%. Three years ago, this figure was still 14 %, as Klaus-Chris­ti­an Knuff­mann repor­ted in his stock­ta­king on the Compa­ny succes­si­on in the SME sector described.

As is so often the case, times of change - caused by the changes in the markets descri­bed above - present oppor­tu­ni­ties to act in a targe­ted and strate­gic manner. As inter­nal succes­si­on soluti­ons are unfort­u­na­te­ly often not possi­ble, a hando­ver to an exter­nal buyer is in many cases the only alter­na­ti­ve ? if one does not want to simply bury one’s life’s work.

This is where all those compa­nies come in that decide to merge, expand and/or diver­si­fy by buying another compa­ny instead of trying to grow on their own.

The answer: a compa­ny acqui­si­ti­on can conso­li­da­te the market position

Once an entre­pre­neur is convin­ced enough to recog­ni­se the chances of buying a compa­ny, it’s “only” a questi­on of “How do I imple­ment such a step? This is where succes­si­on specia­lists such as KERN - Unter­neh­mens­nach­fo­ge. Erfofolg­rei­cher. come into the pictu­re, support­ing the compa­ny purcha­se throug­hout the entire process. In the second part of this blog, you will find out which aspects need to be taken into account from the experi­ence of such projects. Then the succes­si­on specia­lists will discuss important steps of a strate­gic invest­ment from the perspec­ti­ve of poten­ti­al buyers or transferors.

Tips for further reading:

Inter­view: Prepa­ring the succes­si­on within the family well

How to achie­ve business succes­si­on in four steps

The five most important contents of the emergen­cy kit

How do I make my compa­ny fit for the sale of a business?

5 tips for safeguar­ding your entre­pre­neu­ri­al life’s work

Manage­ment buy-out as a modern succes­si­on concept

Image: © Fotolia.de